Regardless of your budget, outdoor advertising can be the perfect way to increase brand visibility, deliver key messages and influence consumer behaviour. With a wide reach across multiple environments and the ability to track your return on investment (ROI), it’s a great option for any business.
One of the most iconic forms of outdoor marketing is billboards. They are a highly effective and cost-effective medium that can capture the attention of a huge audience, especially when strategically placed in high traffic areas. With the option to add sound, movement and more to the display, digital billboards can also foster a level of engagement that traditional static displays cannot.
The UK’s outdoor advertising uk market is undergoing a significant digital transformation. In fact, in 2023 it is expected that digital out of home advertising will account for more than half of the overall UK OOH market. With a range of exciting features such as brighter colours, dynamic real-time messaging and more, it’s easy to see why it has become so popular.
As a result of this digital shift, it’s important to ensure that your outdoor campaign is seamlessly integrated with your digital efforts. Successful brands have managed to do this by delivering personalised content or offers based on the user’s location. This creates a more unified and engaging experience that will boost your return on investment.
A good billboard advert should instantly capture the attention of your audience. This is why it’s important to use clear and concise messaging that highlights what your business does and why it is unique. It’s also worth remembering that people are often rushing and distracted, so it is imperative that your ad has a clear call to action. The average person will only spend eight seconds on a billboard, so your message needs to be eye-catching and memorable in order to get a response.
Using billboards is a great way for local businesses to build up their profile and drive more footfall and sales within the local area. By promoting your business on busy commuter routes, you can capitalise on impulse decision making and encourage customers to visit your shop or website.
It’s also a great option for smaller businesses who want to show their relevance and connect with new and existing customers. By displaying your logo in the most prominent locations in town, you can highlight what you have to offer and why it is different from competitors.
Many businesses feel that out of home advertising is a costly and unaffordable medium, but this couldn’t be further from the truth. With Amplify, you can gain a range of handpicked billboards in towns and cities around the UK for an affordable rate. If you’re looking to expand your brand awareness or generate more revenue, contact us today to find out more about how we can help you. We can provide a full end-to-end service including artwork, planning and scheduling, media buying and even installation.