Houston SEO Expert Revels Techniques In 2018

October 22nd, 2017 No comments

The Latest SEO Techniques For 2018

Search engine optimization has evolved a lot over the years. There was a time when getting as many links as you could from any kind of domain used to do the trick but that is no longer the case. Search engine optimization has completely changed after the introduction of Panda, Penguin, Hummingbird and several other major algorithms in addition to the hundreds of small algorithmic changes made by Google each year. The tricks that used to work in the earlier years no longer work and in fact, it may do more harm than good if you continue to use those old techniques for SEO. So, follow the latest Houston SEO techniques 2018 mentioned below in order to work your way to the top of search results.

One factor that has always been super important in terms of rankings in the search engine result pages is user experience. User experience encompasses a lot of things such as navigation, content, page speed, relevant images, different kinds of content and a number of other things. Therefore, it is important that you focus your efforts on user experience by making sure your website loads quickly and the content is super useful for the end user. Do not try to create content only for the sake of search engines.

Search engines have become extremely good at determining the quality of content without relying on external factors such as links and other such factors. Therefore, keep the needs of an end user in mind when you are creating content. It is also important that you incorporate different forms of content in your website including infographics, long articles, videos, images and interactive content among other things.

Social media has also emerged as an important factor in search engine optimization. It’s true that search engines are unable to use direct metrics from the social media networks but social media does play an important role in spreading your content all over the Internet. Therefore, in addition to focusing on your own website, you should also focus on growing your social media profiles by consistently posting high-quality content that generates a huge number of shares.

While links from external domains are super important but internal linking is also important if you want to improve the visibility of your content. There are several scripts available in the market that can help you link internal pages in a few clicks but it is recommended to do it manually. You should also use descriptive anchor text while creating internal links. It will not only add to positive user experience but it will also help with your search engine optimization efforts.

Another important thing you need to keep in mind is that more people use their smartphones to search things as compared to desktops. There is also speculation that Google is going to launch a separate search index for mobile searches and it is likely to be their primary index going forward. Therefore, you need to make sure that your website is optimized for mobile searches as mobile friendliness is one of the factors used by Google to calculate rankings for mobile searches.

Overall, these are some of the important things you need to keep in mind while preparing your search engine optimization strategy for 2018.

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Great Benefits Video Marketing For Business with Houston SEO Expert

August 8th, 2017 No comments

Great Benefits Video Marketing For Business with Houston SEO ExpertHoston SEO Expert 2019

If you’ve been doing some research about video marketing, you’ll probably know that 76% of those who use it has seen a direct effect on their business. This is a very interesting statistic because it can do the same for your business. Yes, video marketing is the last piece of the very important marketing puzzle, and here are some great benefits video marketing for business can bring.

1. Cutting Through The Noise

One of the biggest problems internet marketers are facing sits inside banner blindness. Over the years users have literally become blind to ad banners, which is not good for business.

The next logical step came with video marketing. Thanks to the popularity YouTube brought to streaming online videos, it opened up another world of possibilities.

Now, you can reach your audience in the most interesting ways through video. You can put a face and personality behind your brand, reaching a bigger audience and actually keeping viewers engaged when you gain the experience with an Expert SEO Houston like Prime  

It has been estimated that more people are willing to watch a video than taking the time to read something. You have to make this estimation work in your favor. Cut through the noise and the banner blindness with all the benefits video marketing for business can provide.

2. YouTube Is A Large Search Engine

For the most part, people look to Google if they want to talk about the biggest search engine, and they’d be right. But instead of engines like Yahoo! or Bing coming in second to Google, the second place belongs to YouTube.

YouTube receives more search requests than Yahoo! and Bing combined, making it one of the most powerful platforms you can use to increase business.

3. Innovation In Video Technology

It’s only logical that typical video marketing will reach a point where it too will cause “banner blindness”. Unless you are able to come up with something unique and out of the box every time, it will get more challenging as more people turn to video marketing.

Luckily, the next step towards making video marketing even more effective comes in the form of  360-degree video formatting, which gives the viewer a completely new perspective.

 

4. Increase Brand Awareness

Many companies are focused on getting a brand established. Unfortunately, this isn’t an easy task. When people latch onto one brand, it’s very difficult to sway them. But it’s definitely not impossible.

If you approach the benefits video marketing for business opens up in the most efficient way, you can gain more than just respect and love for your brand. In fact, you can build a strong following very quickly at Prime Houston SEO expert

5. Connecting With Viewers

Video marketing really gives you the opportunity to connect with viewers. However, you need to make those first five seconds of the video count, otherwise, you’ll lose viewer interest.

As effective as video marketing can be for a business, it does come with its set of challenges. Luckily, video marketing services are very affordable if you look in the right places.

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Valley-Fellowship Monthly Business Strategy

July 23rd, 2017 No comments

Hello business people we are happy to announce the creating of the first and best Small business information sources online for all  small business needs we are currently working on website to bring you weekly up to date content sorry for the long wait.

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